{"id":8751,"date":"2024-02-12T13:53:46","date_gmt":"2024-02-12T13:53:46","guid":{"rendered":"http:\/\/touristechinois.com\/?p=8751"},"modified":"2024-02-12T13:53:51","modified_gmt":"2024-02-12T13:53:51","slug":"senregistrer-xiaohongshu-chine","status":"publish","type":"post","link":"https:\/\/touristechinois.com\/senregistrer-xiaohongshu-chine\/","title":{"rendered":"Comment s&rsquo;enregistrer sur Little Red book#Xiaohongshu en Chine\u00a0?"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketing-chine.com\/chine\/xiaohongshu-the-little-red-book-nouvelle-plateforme-e-commerce-tres-tendance-chine\">Xiaohongshu <\/a># Little Red Book est l&rsquo;alternative \u00e0 Tmall, et l&rsquo;\u00e9quivalent <a href=\"https:\/\/www.instagram.com\/marketing2china\/\">d&rsquo;instagram <\/a>en Chine.<\/p>\n<p>Si vous souhaiter commercialiser vos produits en Chine, je vous conseille de rester attentif \u00e0 la suite de cet article.<\/p>\n<p>3 \u00e9tapes pour donner un coup de fouet \u00e0 votre marque avec Xiaohongshu # Little Red book, suivez le guide<\/p>\n<p>Cette strat\u00e9gie s&rsquo;articulera autour de 3 \u00e9tapes principales : la cr\u00e9ation d&rsquo;un compte Little Red book, la gestion du compte et le lancement de campagnes r\u00e9ussies.<\/p>\n<ul>\n<li><strong>Ouverture d\u2019un compte<\/strong><\/li>\n<li><strong>Gestion des comptes<\/strong><\/li>\n<li><strong>Campagne de marketing<\/strong><\/li>\n<\/ul>\n<h3><strong>I. Ouverture d\u2019un compte RED \/ xiaohongshu<\/strong><\/h3>\n<p>La toute premi\u00e8re \u00e9tape consiste \u00e0 s&rsquo;inscrire dans le syst\u00e8me du Little Red book (\u5c0f\u7ea2\u4e66\u5165\u9a7b\u5e73\u53f0) en tant que commer\u00e7ant ou entreprise.<\/p>\n<p>S&rsquo;inscrire sur <a href=\"https:\/\/www.xiaohongshu.com\/\">l&rsquo;application <\/a>peut \u00eatre un peu compliqu\u00e9, il faut remplir beaucoup de papiers&#8230; en chinois.<\/p>\n<p>Little Red book vous demandera Kbis, passeport, adresse de l&rsquo;entreprise&#8230;.<\/p>\n<p>Si vous avez besoin d&rsquo;aide, si vous souhaitez ouvrir un compte Little Red book, <a href=\"https:\/\/touristechinois.com\/\">contactez-nous<\/a>, !!<\/p>\n<h3><strong>II. Gestion des comptes\u00a0<\/strong><strong>RED \/ xiaohongshu<\/strong><\/h3>\n<p>Comme Xiaohongshu est une application sociale ainsi qu&rsquo;une plateforme d\u2019e-commerce, il est n\u00e9cessaire d&rsquo;avoir un contenu frais, r\u00e9gulier et fiable.<\/p>\n<p>Notre \u00e9quipe chinoise est \u00e0 l&rsquo;aff\u00fbt des tendances et cr\u00e9era un contenu pertinent pour que votre marque surfe sur le buzz ou devienne le buzz.<\/p>\n<p><a href=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/05\/giphy.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-10723\" src=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/05\/giphy.gif\" alt=\"\" width=\"320\" height=\"321\" \/><\/a><\/p>\n<p>Si vous \u00eates un vendeur, vos produits seront list\u00e9s selon le code du e-commerce en Chine et les r\u00e8gles de Little Red book<\/p>\n<p>Pour construire le buzz autour de votre marque ainsi que pour g\u00e9rer les r\u00e9actions autour de vos campagnes, un responsable de communaut\u00e9 sera affect\u00e9 \u00e0 votre projet.<\/p>\n<p>Il veillera \u00e0 ce que toute r\u00e9action n\u00e9gative soit trait\u00e9e correctement tout en pr\u00e9servant l&rsquo;int\u00e9grit\u00e9 de l&rsquo;identit\u00e9 de votre marque.<\/p>\n<h3><strong>III. Campagne de marketing sur little Red book<\/strong><\/h3>\n<p>Xiaohongshu # Little Red book est devenu l&rsquo;un des meilleurs endroits pour les campagnes du <a href=\"http:\/\/www.marketing-chine.com\/buzz\/comment-dealer-avec-les-influenceurs-kol-chinois\">KOL<\/a>.<\/p>\n<p><a href=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/05\/kol-sur-xiaohongshu.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8755\" src=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/05\/kol-sur-xiaohongshu.jpg\" alt=\"\" width=\"1280\" height=\"800\" srcset=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/05\/kol-sur-xiaohongshu.jpg 1280w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/05\/kol-sur-xiaohongshu-300x188.jpg 300w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/05\/kol-sur-xiaohongshu-768x480.jpg 768w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/05\/kol-sur-xiaohongshu-1024x640.jpg 1024w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/05\/kol-sur-xiaohongshu-400x250.jpg 400w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/05\/kol-sur-xiaohongshu-1080x675.jpg 1080w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>Il a \u00e9t\u00e9 construit autour de l&rsquo;examen et beaucoup de KOL &amp; d&rsquo;influenceurs ont fleuri sur la plate-forme.<\/p>\n<p>Nous disposons d&rsquo;une \u00e9quipe d\u00e9di\u00e9e aux KOL qui m\u00e8nera pour vous des campagnes KOL rentables.<\/p>\n<p>Cela est possible gr\u00e2ce \u00e0 nos partenariats avec divers influenceurs chinois et \u00e0 notre exp\u00e9rience.<\/p>\n<p>Ces campagnes peuvent prendre diff\u00e9rentes formes : critiques, streaming en direct, courtes vid\u00e9os, banni\u00e8res, etc.<\/p>\n<p>En ce qui concerne le e-commerce, en tant qu&rsquo;agence de xiahongshu, nous vous aiderons \u00e0 d\u00e9velopper des campagnes de promotion apr\u00e8s les vacances et les p\u00e9riodes de forte affluence en Chine.<\/p>\n<p>Nous vous faisons participer aux activit\u00e9s promotionnelles du magasin RED.<\/p>\n<p><a href=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2021\/02\/kol-chinois-en-cosm\u00e9tique.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9556\" src=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2021\/02\/kol-chinois-en-cosm\u00e9tique.jpg\" alt=\"\" width=\"720\" height=\"379\" srcset=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2021\/02\/kol-chinois-en-cosm\u00e9tique.jpg 720w, https:\/\/touristechinois.com\/wp-content\/uploads\/2021\/02\/kol-chinois-en-cosm\u00e9tique-300x158.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<h3><strong>En conclusion sur RED\u00a0<\/strong><\/h3>\n<p>Vous savez maintenant les trois \u00e9tapes pour vous faire une place sur le march\u00e9 chinois avec la plateforme <a href=\"https:\/\/en.wikipedia.org\/wiki\/Xiaohongshu\">Xiaohongshu<\/a>.<\/p>\n<p><a href=\"https:\/\/touristechinois.com\/\">Contactez-nous !<\/a><\/p>\n<p>Lire aussi<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"OfPISlW38A\"><p><a href=\"https:\/\/touristechinois.com\/xiaohongshu-little-red-book-a-ajoute-nouveau-canal-dachat-mini-programme\/\">Xiaohongshu \/ Little red book a ajout\u00e9 le nouveau canal d&rsquo;achat &#8211; le mini programme<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Xiaohongshu \/ Little red book a ajout\u00e9 le nouveau canal d&rsquo;achat &#8211; le mini programme\u00a0\u00bb &#8212; Touristes Chinois\" src=\"https:\/\/touristechinois.com\/xiaohongshu-little-red-book-a-ajoute-nouveau-canal-dachat-mini-programme\/embed\/#?secret=DDJAuLA0oh#?secret=OfPISlW38A\" data-secret=\"OfPISlW38A\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"B2VaXpebHs\"><p><a href=\"https:\/\/touristechinois.com\/succes-de-lapplication-chinoise-xiao-hong-shu\/\">Le succ\u00e8s de l\u2019application chinoise Xiao Hong Shu<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Le succ\u00e8s de l\u2019application chinoise Xiao Hong Shu\u00a0\u00bb &#8212; Touristes Chinois\" src=\"https:\/\/touristechinois.com\/succes-de-lapplication-chinoise-xiao-hong-shu\/embed\/#?secret=f38G2uRTbh#?secret=B2VaXpebHs\" data-secret=\"B2VaXpebHs\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xiaohongshu # Little Red Book est l&rsquo;alternative \u00e0 Tmall, et l&rsquo;\u00e9quivalent d&rsquo;instagram en Chine. Si vous souhaiter commercialiser vos produits en Chine, je vous conseille de rester attentif \u00e0 la suite de cet article. 3 \u00e9tapes pour donner un coup de fouet \u00e0 votre marque avec Xiaohongshu # Little Red book, suivez le guide Cette [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[221,276,295],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment s&#039;enregistrer sur Little Red book#Xiaohongshu en Chine\u00a0? - Touristes Chinois<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touristechinois.com\/senregistrer-xiaohongshu-chine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment s&#039;enregistrer sur Little Red book#Xiaohongshu en Chine\u00a0? - Touristes Chinois\" \/>\n<meta property=\"og:description\" content=\"Xiaohongshu # Little Red Book est l&rsquo;alternative \u00e0 Tmall, et l&rsquo;\u00e9quivalent d&rsquo;instagram en Chine. 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