{"id":8697,"date":"2020-06-02T07:42:42","date_gmt":"2020-06-02T07:42:42","guid":{"rendered":"http:\/\/touristechinois.com\/?p=8697"},"modified":"2020-05-19T19:50:17","modified_gmt":"2020-05-19T19:50:17","slug":"coupons-wechat-relancer-leconomie-chine","status":"publish","type":"post","link":"https:\/\/touristechinois.com\/coupons-wechat-relancer-leconomie-chine\/","title":{"rendered":"Des coupons WeChat pour relancer l&rsquo;\u00e9conomie en Chine"},"content":{"rendered":"<p><span style=\"color: #000000;\">Les habitants de Wuhan ont empoch\u00e9 30 millions de RMB (4,2 millions de dollars) de coupons WeChat en 9 minutes un dimanche, ont d\u00e9clar\u00e9 les d\u00e9veloppeurs<\/span> de WeChat dans un article de blog.<\/p>\n<p><span style=\"color: #000000;\">Les coupons ont g\u00e9n\u00e9r\u00e9 des transactions d&rsquo;une valeur 13 fois sup\u00e9rieure \u00e0 leur valeur au premier jour d&rsquo;utilisation.<\/span><\/p>\n<p>Les coupons sont offerts par le gouvernement local ainsi que par des commer\u00e7ants individuels par l&rsquo;interm\u00e9diaire de<a href=\"https:\/\/pay.wechat.com\/en_hk\/index.shtml\"> WeChat Pay.<\/a><\/p>\n<p><span style=\"color: #000000;\">Les utilisateurs obtiennent les bons par tirage au sort dans le cadre d&rsquo;un mini-programme <a href=\"https:\/\/wechat.com\/\">WeChat<\/a>.<\/span><\/p>\n<p><span style=\"color: #000000;\">Nous allons vous en dire plus dans la suite de cet article, restez attentif.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Le gouvernement chinois aide \u00e0 stimuler l\u2019\u00e9conomie<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Comment cela s\u2019est d\u00e9roul\u00e9 ?<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Pourquoi de telles mesures?<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\"><strong>\u00a0<\/strong><strong>I. Le gouvernement chinois aide \u00e0 stimuler l\u2019\u00e9conomie<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Les gouvernements central et local de Chine esp\u00e8rent que les bons d&rsquo;achat stimuleront l&rsquo;activit\u00e9 \u00e9conomique int\u00e9rieure, car la demande mondiale est en train de vaciller.<\/span><\/p>\n<p><span style=\"color: #000000;\">En tant qu&rsquo;\u00e9picentre du Covid-19, Wuhan a subi les plus s\u00e9v\u00e8res fermetures qui ont entra\u00een\u00e9 une stagnation \u00e9conomique.<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/wuhan.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8699\" src=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/wuhan.jpg\" alt=\"\" width=\"1077\" height=\"718\" srcset=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/wuhan.jpg 2000w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/wuhan-300x200.jpg 300w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/wuhan-768x512.jpg 768w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/wuhan-1024x682.jpg 1024w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/wuhan-1080x720.jpg 1080w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">Le blocage de deux mois a pris fin le 8 avril.<\/span><\/p>\n<p><span style=\"color: #000000;\">WeChat a d\u00e9crit les bons d&rsquo;achat comme un moyen de contribuer aux \u00ab\u00a0d\u00e9penses de vengeance\u00a0\u00bb, alors que les consommateurs lib\u00e8rent leur \u00ab\u00a0pouvoir d&rsquo;achat\u00a0\u00bb accumul\u00e9.<\/span><\/p>\n<p><span style=\"color: #000000;\">WeChat est le deuxi\u00e8me outil de paiement digitale le plus populaire en Chine.<\/span><\/p>\n<p><span style=\"color: #000000;\">Il repr\u00e9sente pr\u00e8s de 40 % du march\u00e9 (en chinois), selon le cabinet d&rsquo;\u00e9tudes de march\u00e9 Analysys.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000000;\"><strong>II. Comment cela s\u2019est d\u00e9roul\u00e9 ?<\/strong><\/span><\/h2>\n<ul>\n<li><span style=\"color: #000000;\">Les coupons \u00e9mis dimanche sont le premier lot d&rsquo;une s\u00e9rie qui totalisera 2,3 milliards RMB.<\/span><\/li>\n<li><span style=\"color: #000000;\">Le gouvernement de Wuhan \u00e9mettra 500 millions de RMB en coupons.<\/span><\/li>\n<li><span style=\"color: #000000;\">Les commer\u00e7ants individuels apporteront 1,8 milliard de RMB suppl\u00e9mentaires, a d\u00e9clar\u00e9 WeChat.<\/span><\/li>\n<li><span style=\"color: #000000;\">Ils sont valables dans divers restaurants, supermarch\u00e9s, centres commerciaux et sites culturels.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">L&rsquo;application peut utiliser sa technologie pour distribuer des coupons aux groupes vuln\u00e9rables et aux petites entreprises, ce qui augmente l&rsquo;efficacit\u00e9 du programme, a d\u00e9clar\u00e9 WeChat.<\/span><\/p>\n<p><span style=\"color: #000000;\">Dans la province voisine de Hunan, dans le Hubei, les coupons distribu\u00e9s entre le 27 mars et le 7 avril ont augment\u00e9 la consommation de 53 fois par rapport \u00e0 la m\u00eame p\u00e9riode en f\u00e9vrier.<\/span><\/p>\n<p><span style=\"color: #000000;\">WeChat a d\u00e9clar\u00e9 que 80 % des ventes ont b\u00e9n\u00e9fici\u00e9 aux petites et moyennes entreprises (PME).<\/span><\/p>\n<p><span style=\"color: #000000;\">Dans une ville du Zhejiang, la province proche de Shanghai, les coupons distribu\u00e9s le 29 mars ont permis de multiplier par plus de 200 les ventes quotidiennes moyennes des PME locales.<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/Zhejiang-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8701 aligncenter\" src=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/Zhejiang-1.jpg\" alt=\"\" width=\"505\" height=\"213\" srcset=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/Zhejiang-1.jpg 346w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/Zhejiang-1-300x127.jpg 300w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">Plus de 596 millions de RMB en coupons seront mis \u00e0 la disposition des villes de Guangdong, et le district de Xiching \u00e0 P\u00e9kin offrira 150 millions de RMB.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000000;\"><strong>III. Pourquoi de telles mesures?<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Au d\u00e9but du mois d&rsquo;avril, la Chine a enregistr\u00e9 sa premi\u00e8re contraction du PIB depuis qu&rsquo;elle a commenc\u00e9 \u00e0 publier des chiffres records en 1992.<\/span><\/p>\n<p><span style=\"color: #000000;\">Le 28 mars, un regroupement de 23 agences gouvernementales a publi\u00e9 une directive disant aux gouvernements locaux d'\u00a0\u00bbaugmenter le pouvoir d&rsquo;achat des r\u00e9sidents\u00a0\u00bb.<\/span><\/p>\n<p><span style=\"color: #000000;\">La premi\u00e8re ville \u00e0 \u00e9mettre des coupons par le biais de WeChat a \u00e9t\u00e9 Qingdao, dans la province du Shandong, il y a environ un mois.<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/Qingdao.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8702\" src=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/Qingdao.jpg\" alt=\"\" width=\"920\" height=\"500\" srcset=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/Qingdao.jpg 920w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/Qingdao-300x163.jpg 300w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/04\/Qingdao-768x417.jpg 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">D&rsquo;autres villes, comme Nanjing et Ningbo, fournissent des coupons sans passer par WeChat.<\/span><\/p>\n<p><span style=\"color: #000000;\">M\u00eame les grands fournisseurs de technologies comme Huawei ont \u00e9t\u00e9 touch\u00e9s par la pand\u00e9mie.<\/span><\/p>\n<p><span style=\"color: #000000;\">La soci\u00e9t\u00e9 de t\u00e9l\u00e9communications bas\u00e9e \u00e0 Shenzhen a d\u00e9clar\u00e9 que ses revenus au premier trimestre 2020 ont augment\u00e9 de 1,4 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #000000;\">En conclusion<\/span><\/h4>\n<p><span style=\"color: #000000;\">Au cours de la m\u00eame p\u00e9riode en 2019, la croissance des revenus \u00e9tait de 39.<\/span><\/p>\n<p><span style=\"color: #000000;\">Une importante pouss\u00e9e des infrastructures est \u00e9galement en cours.<\/span><\/p>\n<p><span style=\"color: #000000;\">Les analystes pr\u00e9voient que Beijing lancera cette ann\u00e9e un billion de RMB en 5G, intelligence artificielle et infrastructure routi\u00e8re.<\/span><\/p>\n<p><span style=\"color: #000000;\">Qingdao utilise <a href=\"https:\/\/pay.weixin.qq.com\/index.php\/public\/wechatpay\">WeChat <\/a>pour les bons d&rsquo;achat afin de stimuler les d\u00e9penses.<\/span><\/p>\n<p>lire aussi:<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"n0aXPyrHVK\"><p><a href=\"https:\/\/touristechinois.com\/wechat-renforce-offre-mini-programmes-b2b\/\">WeChat renforce son offre mini-programmes pour le B2B<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/touristechinois.com\/wechat-renforce-offre-mini-programmes-b2b\/embed\/#?secret=n0aXPyrHVK\" data-secret=\"n0aXPyrHVK\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0WeChat renforce son offre mini-programmes pour le B2B\u00a0\u00bb &#8212; Touristes Chinois\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"d6z2SJEf3Z\"><p><a href=\"https:\/\/touristechinois.com\/le-marketing-b2b-sur-wechat-le-guide\/\">Le marketing B2B sur WeChat : le guide le plus complet<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/touristechinois.com\/le-marketing-b2b-sur-wechat-le-guide\/embed\/#?secret=d6z2SJEf3Z\" data-secret=\"d6z2SJEf3Z\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Le marketing B2B sur WeChat : le guide le plus complet\u00a0\u00bb &#8212; Touristes Chinois\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"NspCB5BBpo\"><p><a href=\"https:\/\/www.marketingtochina.com\/wechat-e-commerce-guide\/\">WeChat E-Commerce Guide<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/www.marketingtochina.com\/wechat-e-commerce-guide\/embed\/#?secret=NspCB5BBpo\" data-secret=\"NspCB5BBpo\" width=\"600\" height=\"338\" title=\"&#8220;WeChat E-Commerce Guide&#8221; &#8212; Marketing China\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"D4ZMIZtbCD\"><p><a href=\"https:\/\/www.chinesetouristagency.com\/wechat-mini-programs-have-been-taking-chinas-ecommerce-industry-by-storm\/\">WeChat mini-programs have been taking China\u2019s ecommerce industry by storm.<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/www.chinesetouristagency.com\/wechat-mini-programs-have-been-taking-chinas-ecommerce-industry-by-storm\/embed\/#?secret=D4ZMIZtbCD\" data-secret=\"D4ZMIZtbCD\" width=\"600\" height=\"338\" title=\"&#8220;WeChat mini-programs have been taking China\u2019s ecommerce industry by storm.&#8221; &#8212; Chinese Tourists Agency\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jxqjK2ROB-U\" width=\"532\" height=\"324\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les habitants de Wuhan ont empoch\u00e9 30 millions de RMB (4,2 millions de dollars) de coupons WeChat en 9 minutes un dimanche, ont d\u00e9clar\u00e9 les d\u00e9veloppeurs de WeChat dans un article de blog. Les coupons ont g\u00e9n\u00e9r\u00e9 des transactions d&rsquo;une valeur 13 fois sup\u00e9rieure \u00e0 leur valeur au premier jour d&rsquo;utilisation. Les coupons sont offerts [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[221,295],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Des coupons WeChat pour relancer l&#039;\u00e9conomie en Chine - Touristes Chinois<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touristechinois.com\/coupons-wechat-relancer-leconomie-chine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des coupons WeChat pour relancer l&#039;\u00e9conomie en Chine - Touristes Chinois\" \/>\n<meta property=\"og:description\" content=\"Les habitants de Wuhan ont empoch\u00e9 30 millions de RMB (4,2 millions de dollars) de coupons WeChat en 9 minutes un dimanche, ont d\u00e9clar\u00e9 les d\u00e9veloppeurs de WeChat dans un article de blog. Les coupons ont g\u00e9n\u00e9r\u00e9 des transactions d&rsquo;une valeur 13 fois sup\u00e9rieure \u00e0 leur valeur au premier jour d&rsquo;utilisation. 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