{"id":10437,"date":"2023-04-11T14:30:41","date_gmt":"2023-04-11T14:30:41","guid":{"rendered":"https:\/\/touristechinois.com\/?p=10437"},"modified":"2023-04-11T14:30:42","modified_gmt":"2023-04-11T14:30:42","slug":"comment-promouvoir-du-the-en-chine-dans-les-hotels-bien-sur","status":"publish","type":"post","link":"https:\/\/touristechinois.com\/comment-promouvoir-du-the-en-chine-dans-les-hotels-bien-sur\/","title":{"rendered":"Comment promouvoir du th\u00e9 en Chine: dans les H\u00f4tels bien sur"},"content":{"rendered":"\n<p>Langham, une cha\u00eene d&rsquo;h\u00f4tels de luxe britannique, a c\u00e9l\u00e9br\u00e9 son h\u00e9ritage en organisant un afternoon tea dans la succursale de Xintiandi \u00e0 Shanghai.<\/p>\n\n\n\n<p>L&rsquo;\u00e9tablissement de luxe a accueilli le grand public tout au long du mois de mars pour une d\u00e9gustation de th\u00e9. Langham a collabor\u00e9 avec Kumi Ding, un cr\u00e9ateur de chapeaux bas\u00e9 \u00e0 Shanghai, pour cr\u00e9er l&rsquo;\u00e9v\u00e9nement. Cette collaboration a permis d&rsquo;ajouter de la modernit\u00e9 et de l&rsquo;originalit\u00e9 \u00e0 la culture britannique du th\u00e9. Langham a inclus des friandises dans son th\u00e9 de l&rsquo;apr\u00e8s-midi, notamment les chapeaux originaux de Ding, dont son \u00ab\u00a0bonnet \u00ab\u00a0.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2023\/04\/Langham-hotel-curates-British-afternoon-tea-experience-in-Shanghai-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2023\/04\/Langham-hotel-curates-British-afternoon-tea-experience-in-Shanghai-1-768x1024.jpg\" alt=\"\" class=\"wp-image-10439\"\/><\/a><\/figure>\n\n\n\n<p>Langham a fait la promotion de l&rsquo;\u00e9v\u00e9nement via <a href=\"https:\/\/touristechinois.com\/les-groupes-wechat-dans-le-vin-et-lalimentaire\/\">WeChat<\/a>, la principale application chinoise de messagerie et de partage d&rsquo;informations. Langham a pos\u00e9 la question suivante : \u00ab\u00a0Quand le th\u00e9 britannique de l&rsquo;apr\u00e8s-midi rencontre l&rsquo;esth\u00e9tique de la mode des chapeaux, quelles nouvelles possibilit\u00e9s peuvent \u00eatre cr\u00e9\u00e9es ?\u00a0\u00bb Les participants ont \u00e9t\u00e9 invit\u00e9s \u00e0 se prendre en photo dans leurs \u00ab\u00a0hauts-de-forme \u00e0 la mode\u00a0\u00bb, puis \u00e0 les publier sur le site de microblogging <a href=\"https:\/\/touristechinois.com\/quest-ce-que-weibo-et-comment-lutiliser-pour-promouvoir-votre-marque-en-chine\/\">Weibo<\/a> (ou sur la plateforme de r\u00e9seaux sociaux Xiaohongshu, consacr\u00e9e au style de vie). Langham Xintiandi choisira la meilleure affiche et lui remettra un \u00ab\u00a0chapeau\u00a0\u00bb Kumi Ding.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2023\/04\/Kumi-Ding.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2023\/04\/Kumi-Ding-1024x683.jpg\" alt=\"\" class=\"wp-image-10440\" srcset=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2023\/04\/Kumi-Ding-1024x683.jpg 1024w, https:\/\/touristechinois.com\/wp-content\/uploads\/2023\/04\/Kumi-Ding-980x653.jpg 980w, https:\/\/touristechinois.com\/wp-content\/uploads\/2023\/04\/Kumi-Ding-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<p>Kumi-Ding \u00e9tait le partenaire de Langham pour cet \u00e9v\u00e9nement. Elle allie l&rsquo;informel et l&rsquo;extravagant avec ses chapeaux uniques. Un profil de Kumi Ding, une cr\u00e9atrice, explique que le bord du chapeau est une plateforme pour cr\u00e9er des sc\u00e8nes extravagantes, telles que d&rsquo;anciens champs de bataille ou des jardins de fleurs. Cette version f\u00e9minine du chapeau de base-ball est \u00e9galement visible.<\/p>\n\n\n\n<p>Langham a \u00e9t\u00e9 le premier \u00e0 ouvrir un h\u00f4tel \u00e0 Londres. Il a ouvert ses portes en 1865. Le b\u00e2timent, avec ses dix \u00e9tages et ses 158 pieds de haut, \u00e9tait \u00e9galement le plus grand de Londres. En 1995, Great Eagle Holdings, une soci\u00e9t\u00e9 immobili\u00e8re bas\u00e9e \u00e0 Hong Kong, a achet\u00e9 l&rsquo;h\u00f4tel. Ce rachat a marqu\u00e9 le d\u00e9but de l&rsquo;expansion internationale du Langham Hospitality Group. Le Langham Xintiandi a ouvert ses portes \u00e0 Shanghai en 2010. La soci\u00e9t\u00e9 poss\u00e8de plusieurs succursales en Chine, notamment \u00e0 Guangzhou et Xiamen, ainsi qu&rsquo;\u00e0 Changsha et Haikou.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/08\/GMA.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/08\/GMA-1024x544.png\" alt=\"\" class=\"wp-image-9180\" srcset=\"https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/08\/GMA-1024x544.png 1024w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/08\/GMA-300x159.png 300w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/08\/GMA-768x408.png 768w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/08\/GMA-1080x574.png 1080w, https:\/\/touristechinois.com\/wp-content\/uploads\/2020\/08\/GMA.png 1082w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Langham, une cha\u00eene d&rsquo;h\u00f4tels de luxe britannique, a c\u00e9l\u00e9br\u00e9 son h\u00e9ritage en organisant un afternoon tea dans la succursale de Xintiandi \u00e0 Shanghai. L&rsquo;\u00e9tablissement de luxe a accueilli le grand public tout au long du mois de mars pour une d\u00e9gustation de th\u00e9. Langham a collabor\u00e9 avec Kumi Ding, un cr\u00e9ateur de chapeaux bas\u00e9 \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[295,83],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment promouvoir du th\u00e9 en Chine: dans les H\u00f4tels bien sur - Touristes Chinois<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touristechinois.com\/comment-promouvoir-du-the-en-chine-dans-les-hotels-bien-sur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment promouvoir du th\u00e9 en Chine: dans les H\u00f4tels bien sur - Touristes Chinois\" \/>\n<meta property=\"og:description\" content=\"Langham, une cha\u00eene d&rsquo;h\u00f4tels de luxe britannique, a c\u00e9l\u00e9br\u00e9 son h\u00e9ritage en organisant un afternoon tea dans la succursale de Xintiandi \u00e0 Shanghai. L&rsquo;\u00e9tablissement de luxe a accueilli le grand public tout au long du mois de mars pour une d\u00e9gustation de th\u00e9. 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